Human Interactive | Professor Jonathan Freeman
To coincide with the Creative Machine exhibition Goldsmiths is hosting a major one day conference exploring the theme of human/machine interaction with leading industry and aca-demic speakers across computer games, robotics, VR, neuro-science, psychology, bioinformatics and computer art."
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Professor Jonathan Freeman

Department of Psychology, Goldsmiths, University of London

Jonathan is a leading expert in media psychology and human factors of digital media. He is Managing Director of i2 media research and Professor of Psychology at Goldsmiths University of London. Taking as his starting point fundamental psychology research and methods, Jonathan has developed and applied a body of knowledge to the optimization of digital media products and services, focusing on user experience and from the provider perspective on monetization.

Jonathan Coordinates the EC FP7 CEEDs project ( – a 16 partner pan-European multidisciplinary project exploring the potential of the human subconscious as a sensor to support human understanding and discovery in big data. He also leads his team’s input to the EC FET MindSee project ( Jonathan and his team have worked in more than 10 large scale collaborative European projects focused on user experience of connected media – spanning computer games, social media, location based media, responsive media, smart cities and connected retail.