William is a pioneer of digital art, and is well known for his evolutionary computer art at IBM Research from 1987 – 93. His work was widely shown in internal touring exhibitions to Japan, Australia and Germany sponsored by the British Council. He was then Creative Director of leading UK computer games development studio Computer Artworks Ltd for 10 years, creating games published by Universal Studios, Warner Interactive and Microsoft. William was then MD of consultancy company Games Audit Ltd whose clients included IFG (part of Allianz Insurance) and Malta Enterprise. At Goldsmiths since 2007, his research projects include an Innovate UK award into procedural architecture. He is a co-lead with Professor Fol Leymarie on an exciting serious games research project into protein docking with Imperial College Bioinformatics Department funded by the BBSRC . His recent Mutator 1 + 2 Exhibition sponsored by Arts Council England was shown in Brighton and Brussels and is on show in Dundee. He is industrial liaison lead for the IGGI PhD Research Program and is co-Director of SoftV Ltd working on games for neuroscience and health with UCL.