i2 media research: applying psychology to unlock value in the commercial world
Professor Jonathan Freeman – Department of Psychology, Goldsmiths, University of London
Jonny will present a brief introduction to his team’s work applying both conscious and subconscious objective measures of human behaviour. He will showcase examples spanning UX in gaming, user responses to big data visualisations to aid human understanding and discovery of meaning in the data, and identifying how smart environments can respond most appropriately to human behaviours within the environments.
The presentation will show how the approach developed, and highlight ongoing research and development projects further developing the method, including the CEEDs project (ceeds-project.eu), MindSee (www.mindsee.eu) and the application of i2 media’s work on responsive media environments to connected retail.